Dates: 24th -26th April 2025
Venue: COTTM Conference Room (Inside of NAEC New Hall)
24th April,Thursday
10:20-10:30 The Opening Speech from the Organiser
10:30-11:00 Keynote speech:Ma Yiliang, vice-president of China Tourism Academy (Data Center of the Ministry of Culture and Tourism)
11:00-11:25 Presentation: The 10 New Trends of China’s Outbound Travel and Tourism in 2025
11:25-11:50 Presentations：The Development and Opportunities of China’s Travel Retailing
13:30-13:55 Presentations：New forces in the China outbound tourism: market changes under the shifts of consumers’ demands
13:55-14:20 Presentations：From cumbersome to convenient: the road to upgrading visa services
14:20-14:45 Presentation: Data driven decision-making – how AI can innovate the new version of the China outbound tourism marketing
14:45-15:30 Pannel discussion: Small and beautiful, or big and comprehensive? Debates from outbound tourism channel distributors
15:30-16:10 Dialogue: How to create a “heartfelt” experience for customized tours?
16:10-16:35 Presentation: From the traditional channels to digital solutions, the transition of overseas destinations marketing
25th April, Friday
10:20-11:00 Panel Discussion:The Transformation and Breakthrough of the African Tourism Destination Suppliers: New Paths under the Context of Sustainable Growth and Global Competition
11:00-11:20 Panel discussion: How to explore new growth points for outbound tourism destinations under the new trend of consumption?
11:20-11:40 Presentation: How to effectively tell new stories of the outbound tourism through content marketing?
COTTM – Outbound Tourism Investment and Development Forum
The Drafted Schedule:
13:25-13:30 Opening speech from the organiser
13:30-13:45 Presentation: Tourism investment opportunities in One Belt One Road country
13:45-14:15 Presentation: Russian Tourism Board
14:15-14:45 Presentation:Embassy of Tanzania in China
14:45-15:15 Presentation: Ministry of Culture, Sports, Tourism and Youth of Mongolia
15:15-15:35 Presentation: How to reduce risks through diversified investment portfolios when going global rationally?
15:35-16:00 Presentation: New trends of Chinese cultural and tourism companies going global
16:00-16:20 Presentations: Opportunities and challenges faced by Chinese hotel brands in overseas investment
16:20-16:50 Dialogue: 2025, the year of Window Opportunities for Chinese tourism investment going overseas
26th April, Saturday
10:30-10:50 Presentation: One hundred possibilities for tourism professionals in the era of consumption grading
10:50-11:30 Panel discussion: How to design a travel product that allows young people to pay for emotions?
11:30-11:45 COTTM and China Tourism Academy donation ceremony
